Expanded Assortment of East-West Cuisine from
Chef Ming Tsai Available Nationwide in SuperTarget and Target Stores

Exclusive collection of Blue Ginger gourmet food products makes meal-time easy

MINNEAPOLIS (November 2006) — SuperTarget stores and celebrity chef Ming Tsai take East-West cuisine to a new level with a product line designed to make cooking at home simple and fun. Now at SuperTarget and select Target stores nationwide, guests will find new products in Ming Tsai’s Blue Ginger line and a wider assortment than ever before of items for quick and tasty, gourmet-quality meals. This exclusive collection of Asian-inspired specialty items has expanded to include frozen appetizers and other dry grocery items such as snack chips and dim sum dipping sauces. Also expanded is the assortment of frozen bowls and meal kits, offering more options for delicious meals in minutes. Whether they are entertaining for a crowd or serving a simple family dinner, guests will discover how easy it is to cook like a professional chef.

Ming Tsai believes that cooking should be flavorful and healthy, yet simple and straightforward. He developed the Blue Ginger collection to equip Target guests with everything needed to create his signature East-West cuisine in their own kitchens.
 “Through our partnership with Ming, Target is giving guests the opportunity to embark on a unique experience with food,” said Greg Duppler, senior vice president, Target. “Everyone from the novice cook to the experienced chef can enjoy Ming’s delicious Asian-inspired foods at a great value. Ming’s approach to promoting good eating and healthy living is one that Target embraces and strives to bring our guests.”

The line will include a wide range of items to appeal to home cooks of all levels. Sauces and marinades such as Lemongrass Ponzu Vinaigrette will add exotic flair to dishes that start from scratch, while Pork Potstickers and Cranberry Crab Rangoon can go from the microwave to the table in under ten minutes. For hosts who just want to open a package and serve, easy snack foods with unique Asian spices such as Thai Lime Rice Corn Chips or Pineapple-Mango Salsa offer the perfect alternative to the standard chips and dip.

“One of the greatest joys of cooking for me has been developing my own style and then sharing it with others,” says Ming. “Partnering with Target is the perfect way for me to share my signature East-meets-West cuisine with everyone. I designed the Blue Ginger line so that each guest can enjoy experimenting and developing their own style, to become an East-West chef in their own kitchen.”

In addition to the quick and easy appetizer options, the line will include frozen meal items including noodle bowls such as Chinese Spaghetti and stir fry kits such as Kung Pao Chicken. The frozen meal kits are ideal for the cooking novice, offering the basics to prepare a complete meal, and also come in handy when kept in the freezer for last-minute dinners. For more adventurous home cooks, stir fry glazes, marinades and seasonings offer the option to experiment and master their own East-West techniques.

The specialty foods and ingredients will range in price from $.99 to $6.99.